Seventy-five percent of respondents listed active shooter situations as the “top threat” they are preparing for – up from 64 percent in 2016 – and outranking concerns such as natural disasters, cyberattacks and supply chain disruptions. Additionally, more than twice as many respondents felt that their organization was well prepared for an active shooter incident – from 19 percent in 2016 to 40 percent in 2018. More than two-thirds also reported that their organization was more prepared than two years ago.
In today’s modern threat environment, organizations are increasingly seeking new tools, processes and technologies to secure their facilities, locate and account for their people and ensure life safety for all employees. However, increased awareness and perceptions of preparedness have not translated to actions by a majority of businesses during the past two years. For example:
- 62 percent of survey respondents reported never running an active shooter drill
- 54 percent have not conducted active shooter education
- Only 15 percent increased physical security spending
- Only 35 percent plan to increase physical security spending in the future
“Every second matters in an active shooter situation,” said
Communication Needs to
The majority of organizations (70 percent) said that their top concern during an active shooter event is communicating and confirming the safety of impacted employees, as the majority of active shooter situations are over in less than 10 minutes. Eighty percent of employees prefer that it take seconds for their companies to notify them of an active shooter situation. Yet when asked how long it would take to notify employees of an incident, two-thirds of companies thought that notifications would take minutes.
“These findings directly contradict the idea that organizations are prepared for an active shooter event,” continued Reinhold. “While no organization can truly be ready to deal with such a chaotic and challenging situation, ignoring the need to have a reliable system in place to effectively locate and communicate with employees, responders and other local officials – and not practicing an organization-wide response to such a situation – proves that improvements can still be made. Moreover, the prevalence and purported elevated concerns around these threats emphasizes the need for corporate leadership and executive teams to more emphatically support the investments and process changes required to ensure employee safety and operational resiliency.”
The 2018 Active Shooter Preparedness Report is based on surveyed responses from over 630 security, facilities, business continuity and emergency management professionals. The survey took place in the fourth quarter of 2018. To download a copy of the 2018 Active Shooter Preparedness Report, please click here.
Cautionary Language Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated opportunity and trends for growth in our critical communications and enterprise safety applications and our overall business, our market opportunity, our expectations regarding sales of our products, and our goal to maintain market leadership and extend the markets in which we compete for customers. These forward-looking statements are made as of the date of this press release and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as “expect,” “anticipate,” “should,” “believe,” “target,” “project,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “could,” “intend,” variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the ability of our products and services to perform as intended and meet our customers’ expectations; our ability to attract new customers and retain and increase sales to existing customers; our ability to increase sales of our Mass Notification application and/or ability to increase sales of our other applications; developments in the market for targeted and contextually relevant critical communications or the associated regulatory environment; our estimates of market opportunity and forecasts of market growth may prove to be inaccurate; we have not been profitable on a consistent basis historically and may not achieve or maintain profitability in the future; the lengthy and unpredictable sales cycles for new customers; nature of our business exposes us to inherent liability risks; our ability to attract, integrate and retain qualified personnel; our ability to successfully integrate businesses and assets that we may acquire; our ability to maintain successful relationships with our channel partners and technology partners; our ability to manage our growth effectively; our ability to respond to competitive pressures; potential liability related to privacy and security of personally identifiable information; our ability to protect our intellectual property rights, and the other risks detailed in our risk factors discussed in filings with the